BMW generated excitement by offering a sneak peek of its Vision Neue Klasse concept last Saturday, providing a glimpse into the design and technology that will define their next generation of electric vehicles set to launch in 2025. The official unveiling is scheduled for the 2023 Munich auto show, just around the corner.
CEO Oliver Zipse previously outlined the Neue Klasse strategy, starting with a 3-Series sedan and followed by a sporty SUV. Speculation suggests an electric 3-Series, possibly named i3, could be in the works, building upon BMW’s existing i3 electric model, which is exclusive to the Chinese market.
The “Neue Klasse” represents BMW’s dedicated EV platform, boasting their sixth-generation electric motor and battery tech, offering a remarkable 30% boost in range compared to current battery tech.
The Vision Neue Klasse concept stands out with its distinctive boxy proportions, emphasizing aerodynamics and interior space optimization. Iconic BMW elements like the kidney grille and Hofmeister kink will evolve with a modern twist, while new materials aim to enhance future vehicle recycling.
Inside, the Vision Neue Klasse boasts a minimalist, Tesla-inspired design. BMW’s iDrive interface takes center stage, reducing analog controls in favor of central infotainment, voice commands, gesture controls, and a panoramic head-up display.
This innovative display provides essential information in immersive 3D graphics and integrates seamlessly with ambient lighting for dynamic driving modes.
BMW plans to unveil more Neue Klasse details throughout 2023, with production set to begin in Hungary in 2025, followed by Germany, China, and Mexico in subsequent years. The Vision Neue Klasse concept showcases BMW’s commitment to pioneering electric vehicles with style and innovation.