Infiniti pursues youth with new Q30 Concept

The Q30 concept, Infiniti’s envisioned premium vehicle described as a blend of “coupe, hatch and crossover,” was revealed at the Frankfurt Auto Show.

With the Q30, Infiniti is targeting future Gen X and Gen Y buyers, as the company believes they will comprise 80 percent of buyers in the premium segment by the end of the decade.

“We are becoming the younger, trendsetting brand, more relevant and more exciting,” Johan de Nysschen, President of Infiniti Motor Company, Ltd., said in a statement. “Infiniti Q50, and now the Q30 Concept, deliver on this promise.”

The Q30 offers a glimpse into Infiniti’s future designs – in particular the compact premium car scheduled to go in production in the U.K. in 2015.

Infiniti also announced that the all-new 2014 Infiniti Q50  will go on sale at European dealerships in mid-November.

Photo Credit: Infiniti

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