Lincoln’s just-announced Black Label is oriented for customers seeking even more luxury than what the Ford Motor Co. high-end brand already offers. The collection of ultra-premium exterior and interior themes will be on display in the all-new MKZ and the MKC Concept at Pebble Beach and will be available on every new Lincoln late next year.
After starting with nearly two dozen concepts, the Lincoln Black Label design team honed in on a select few themes, each inspired by trends in fashion, food and architecture as well as lifestyles and experiences.
The Black Label themes include Center Stage, inspired by fashion and theater; Indulgence, which is “inspired by the lure of premium chocolate to ignite a rich sensory experience,” the company said in a statement; and Modern Heritage, a “fresh take on the classic black-and-white interior with subtle red accents.”
“The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service, said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The progressive luxury client craves to know the story behind the products and services they engage – they want to feel that personal connection. That’s at the heart of Black Label.”
Premium materials are the hallmark of Black Label. Seats are made from Venetian leather, while the instrument panel, center console and doors are leather-wrapped and stitched.
The woods used in the collection are “sought out globally and selected for maximum richness of color and grain,” according to the company. They are used in the instrument panel, door appliqués and steering wheel bezel and complement the three main themes.
Photo Credit: Lincoln
