Ford debuted the Escort Concept model in Shanghai, signifying the Detroit automaker’s foray into Chinese compact car sub-segment. Ford has promised to introduce 15 new vehicles in China by 2015 and the Escort is one of them.
The concept Escort is about “added roominess, uncompromised functionality and sophisticated design,” according to Ford.
“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Co. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”
No word yet on when the new Escort will be in production or additional specs.
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