Big savings are headed to Ford showrooms as part of a new patriotic sales push. Under its “From America, For America” initiative, Ford is rolling out aggressive pricing—extending employee discounts to the general public and tossing in a free home charger for EV buyers. This campaign leans into Ford’s identity as an American manufacturer, while rewarding buyers with offers typically reserved for insiders.
Most 2024 and 2025 Ford and Lincoln models fall under this promotion, though certain exclusions apply. High-performance pickups like the F-150 Raptor, along with the 2025 Super Duty lineup, fleet units, and the full-size Navigator, aren’t included. Shoppers eyeing electric models can benefit from Ford’s “Power Promise,” which throws in a complimentary Level 2 charger, basic installation, and perks like around-the-clock EV support and roadside help.
Originally unveiled in October, the Power Promise has been extended due to a noticeable jump in EV interest. That offer now stretches through June 30 and applies to any new EV purchase or lease—including the Mustang Mach-E and F-150 Lightning. These incentives reflect Ford’s deeper push to make EV ownership more accessible while maximizing existing inventory.
Ford’s U.S. sales director Rob Kaffl told The Detroit Free Press that the brand is well-stocked and ready to compete. “There’s a lot of volatility in the market,” he explained, citing the impact of new tariffs introduced under Trump. This latest strategy, according to Kaffl, is designed to keep Ford competitive and help consumers during a period of economic uncertainty.
Actual discounts vary by model, but they’re substantial. A dealer familiar with the promotion claims an F-150 XLT Hybrid, originally priced at $65,000, would drop to $55,000 under employee pricing. Similarly, a 2024 Escape ST, listed at $36,300, would land closer to $33,000. The newly unveiled 2025 F-150 Lightning now includes a “Dark Elements” package, starting at $62,995, while the Mach-E kicks off at $36,495.
Ford’s announcement follows a 1.3% dip in U.S. sales for Q1 2025. Still, the Mustang Mach-E posted record-breaking numbers, moving over 11,600 units and outpacing rivals like Honda’s Prologue and Chevy’s Equinox EV. The strong start indicates a solid consumer response despite tight inventory and increased competition in the electric segment.
Meanwhile, General Motors posted a robust 17% sales increase for the same period. With 31,887 EVs sold, GM holds firm as America’s second-largest EV seller behind Tesla, edging past Ford’s 22,550. Although Ford boasts the most U.S.-based production among legacy brands, CEO Jim Farley acknowledges the challenges. About 21% of Ford’s vehicles are imported—less than GM’s 46%—but both face pressure from evolving trade policies.
