Ferrari’s customer base is getting younger, according to CEO Benedetto Vigna. Speaking to CNBC on March 16, Vigna revealed that 40% of the brand’s new clientele are under 40, up from 30% just 18 months ago. This shift highlights Ferrari’s growing appeal, even with its entry-level model priced at $230,000, with existing buyers still making up a significant portion of the brand’s sales.
To preserve its exclusivity, Ferrari has historically limited vehicle production. However, in response to growing demand, the brand has gradually ramped up output. In 2024, Ferrari delivered 13,752 cars, marking a 0.7% increase over the previous year and setting a new record. Despite this, wait times for new orders still exceed two years.
With the brand’s upcoming electric SUV, Ferrari’s clientele could see another shift. Prototypes of the EV have been spotted, and its official reveal is set for October 9, with deliveries expected in 2026. Vigna noted that some potential buyers have expressed interest only in electric models, signaling that Ferrari’s transition to EVs could attract an entirely new customer demographic.
Looking ahead, most Ferraris will likely be hybrids or fully electric, driven by stringent emissions standards. In January, the automaker projected that by 2030, hybrids and EVs will account for 80% of deliveries, with gas-powered models making up the remaining 20%. Furthermore, Vigna hinted at synthetic fuels as a possible solution to sustain combustion engines in a future of zero emissions.
