Ferrari remains deeply committed to building its cars in Maranello, Italy, according to CEO Benedetto Vigna. Speaking at a Reuters conference in New York, Vigna addressed speculation about producing vehicles in the U.S., firmly stating, “Our cars will continue to be sold in the U.S., but their heart and craftsmanship will always be rooted in Maranello.”
During his campaign, President-elect Donald Trump advocated for increased tariffs on imported goods. After his election, he suggested a 25% tariff on products from Mexico and Canada and an additional 10% on imports from China. While these proposals have sparked concerns across industries, Ferrari’s leadership remains unconcerned about their potential impact.
Ferrari operates in a rarefied market where demand consistently surpasses supply, and its customers are largely insulated from economic turbulence. With prices often reaching six figures, the automaker’s clientele remains steadfast. “Our order book is strong,” Vigna explained, emphasizing Ferrari’s resilience amid potential shifts in trade policies.
Recent tariff increases on Chinese-made electric vehicles by the Biden administration, raising rates to 100%, have pushed automakers to adjust strategies. Polestar is shifting Polestar 4 production to South Korea, while Volvo accelerates plans to manufacture the EX30 in Belgium, reflecting a broader industry response to these challenges.
