Nissan recently revealed plans to slash its workforce by about 9,000 jobs, or 6.7% globally, while cutting production by 20%. This decision comes as the company faces diminishing sales, particularly in the U.S. and China. The Financial Times reports that Nissan is now seeking a major investor to help it navigate a critical period that could shape its future in the next 12 to 14 months.
An unnamed senior executive from Nissan highlighted the urgency, stating that the company has only about a year to secure its future. Potential investors might include financial institutions or even other automakers. Discussions with Honda are already underway, as both companies are working together on electric vehicle and software initiatives under their new strategic alliance.
Renault, a long-time partner of Nissan, rescued the company from bankruptcy in 1999. However, Renault has been steadily reducing its stake in Nissan, now holding less than 36%. Some insiders believe Renault could sell part of its shares to Honda, with the expectation that Honda’s involvement would strengthen both Nissan and Renault’s position in the market.
Nissan’s recent struggles are linked to its lack of timely vehicle refreshes. However, upcoming models like the 2025 Murano and Armada/Patrol offer hope for a revival. In the U.S., the absence of hybrid models has also hampered sales, especially as the hybrid market grows. The ongoing Honda partnership could play a key role in bolstering Nissan’s EV strategy, with Mitsubishi potentially contributing expertise in hybrid technology.
