Strong demand keeps Toyota’s midsize pickup surging, with Tacoma headed toward its strongest sales performance in ten years. Results through the third quarter underline how firmly American shoppers still gravitate toward Japan’s entry, as Toyota moved 204,464 units so far, marking a 61.2 percent jump over 2024 and solidifying its commanding position in a crowded segment.
Momentum gained additional lift from the debut of the fourth-generation Tacoma for 2024, which helps explain why 2025 numbers look so robust. Popularity doesn’t seem to be fading either, suggesting totals could climb past the 257,000 sold in 2021. Rivals also posted gains through the same period, even as Tacoma continues to set the pace for mid-size trucks.
Chevrolet secured second place with Colorado sales reaching 77,390 by the end of September, still well short of the six-figure mark. Ford followed at a distance with 48,278 Rangers sold through the first nine months of the year, leaving a noticeable gap between second and third place in the segment standings.
Nissan’s Frontier nearly matched Ford’s total with 47,630 units. Sales rose 57.4 percent for the segment overall, yet Frontier stood out as the lone model posting a decline, down 12.2 percent from last year. Jeep landed fifth with Gladiator, moving 38,513 pickups and marking an 18.0 percent increase over its earlier performance.
GMC’s Canyon wrapped up the third quarter in last place, though sales still climbed to 27,878, reflecting a 3.4 percent improvement. Competitive pressure will only intensify once Ram enters the midsize market, and the newcomer faces a towering challenge if it intends to unseat Toyota’s long-standing benchmark.
