Ford’s performance division has officially rebranded as Ford Racing, accompanied by a sleek new logo. Early visuals display the iconic Blue Oval above bold, contemporary “Racing” lettering. This emblem is set to appear on Ford’s competitive vehicles, signaling a renewed commitment to motorsport. The move reinforces the brand’s longstanding legacy of speed, innovation, and track-tested performance, emphasizing Ford’s dedication to racing excellence and its historic presence in global motorsport arenas.
New branding will appear across Ford’s competitive lineup, including high-profile partnerships like the Red Bull RB21 Formula 1 entry. Will Ford, general manager of Ford Racing, explained that the name change underlines the company’s enduring pursuit of racing excellence. By reinforcing its competitive identity, Ford aims to assert a stronger presence on the international stage as rivals, including General Motors, continue to expand their global motorsports programs.
Rebrand timing aligns with Ford’s intensified collaboration with Red Bull in Formula 1 and ambitious plans for the World Endurance Championship, with Le Mans victories in focus. Will Ford highlighted the automaker’s unwavering competitive spirit, declaring, “We are going in with the same goal we always have at Ford… to win them all. After all, we are America’s race team!”
