Lamborghini Rethinks Lanzador Strategy Amid Shifting EV Demand and Delayed Launch Plans

Lamborghini pulled the wraps off the Lanzador concept two years ago as a glimpse into its all-electric ambitions. A 2028 arrival seemed realistic at the time, but that target has since been kicked down the road to at least 2029. In a recent chat with CarExpert in Australia, CEO Stephan Winkelmann hinted that the production version might stray from a purely electric formula altogether.

Winkelmann explained that a final decision has not been made regarding whether Lamborghini’s fourth vehicle will stick with a fully electric drivetrain or incorporate a plug-in hybrid system similar to what’s coming with the next-gen Urus. He pointed to diminishing enthusiasm for EVs globally, especially in the high-performance luxury realm where silent powertrains may fall flat with core buyers.

Yet market tides shift, and placing a bet on hybrids could be risky if the luxury EV segment regains momentum by decade’s end. Plug-in options like the BMW M5 and Porsche Panamera Turbo S E-Hybrid already illustrate the upside of blending combustion with electricity. Since the Lanzador is envisioned more as a luxurious long-distance machine than a hardcore track weapon, it could slot into that space naturally.

There’s still room for Lamborghini to pivot back toward a full EV and target rivals like the Porsche Taycan Turbo GT or Ferrari’s forthcoming electric model. With deadlines looming, the company stands at a crossroads. Whichever route it takes, customers should not expect to see a production version reach dealerships anytime soon.

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