Unique Bugatti Chiron Profilée sets auction record as most expensive new car sold at $10.7 million

Achieving an incredible price of 9,792,500 Euros ($10.7 million), the Bugatti Chiron Profilée has made history as the final W16-powered car from Bugatti’s Atelier. This remarkable sale at the RM Sotheby’s auction in Paris on February 1st sets a groundbreaking record, positioning the Chiron Profilée as the highest-priced new car ever sold at auction.

Excitement was evident as Hendrik Malinowski, the Managing Director of Bugatti Automobiles, acknowledged the global automotive community’s fervor for this extraordinary piece of history. Bidders astutely grasped the Chiron Profilée’s importance and worth, leading to fierce competition and a price that solidifies its enduring legacy.

Pistonheads reported that the original estimates of approximately 4.2 million Euros were greatly exceeded due to a prolonged bidding competition within the auction room.

Incorporating the potent 1500-hp quad-turbo W-16 engine found in the Pur Sport, the Chiron Profilée showcases its individuality through unique bodywork, trim designs, and dedicated chassis and suspension tuning. Enhanced by shortened gear ratios inspired by the Pur Sport, this extraordinary vehicle demonstrates remarkable performance, sprinting from 0 to 60 mph in an astonishing 2.3 seconds and achieving a top speed of 236 mph.

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