Tesla’s Cybertruck-inspired ‘GigaBier’ now available for $98/pack, 17 months after reveal

Elon Musk has introduced a new line of Tesla-branded beers, called “GigaBier,” which are brewed in Germany and sold in packs of three for over $30. The beer bottles are designed to resemble the company’s upcoming electric pickup truck, the Cybertruck, with glossy black exteriors and sharp edges.

The beer was first unveiled in October 2021, to commemorate the opening of Tesla’s Berlin Gigafactory, which experienced a 265-day delay due to permit and environmental issues, but delivered its first 30 vehicles in March 2022.

Tesla officially owns the trademarks for Giga Beer and Giga Bier, and claims to follow the 500-year-old German Reinheitsgebot beer-making tradition, using a unique strain of “Cyberhops” in the brewing process. The beer is only available in Europe and costs roughly $98 for a pack of three 330ml bottles, slightly smaller than the standard US can size.

This isn’t Tesla’s first venture into the alcoholic beverage market, as they previously launched Tesla Tequila in 2020, which retailed for $250 and came in a lightning-shaped bottle. Despite Musk’s claim that he doesn’t enjoy most alcohol, he has expressed appreciation for whisky and red wine, even tweeting about their effects in the past.

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