Buick summons ‘future’ by name with Avenir concept

Buick has rolled out the Avenir concept at NAIAS and it is not mincing words: the car’s name literally translates to “future” in French. The sedan has a futuristic flair but carries a vintage Buick touch, a result of collaboration among a global team of the Detroit brand’s designers.

In the exterior, which features LED lighting, the Avenir’s most noticeable feature is the new grille, which, as Buick puts it, gives “a new face on the brand” and is actually “a modern interpretation” of the 1954 Wildcat II concept.

The red, silver and blue emblem serves as Buick’s insignia on the car’s long hood is a nod to classic Buick models, in particular the Riviera. The Avenir measures in at 204.5 inches in length and 76 inches in width.

Powering the four-seater Avenir is a next-generation direct-injected V-6 with Active Fuel Management – a fancy name for cylinder deactivation, of course – and stop/start technology. The engine is matched with a 9-speed paddle-shift automatic transmission and an all-wheel drive on 21-inch wheels.

Inside the cabin, the Avenir is equipped with the Buick IntelliLink infotainment system featuring a 12-inch color touchscreen, mobile device wireless charging and OnStar 4G LTE with Wi-Fi hotspot.

It’s definitely not your grandfather’s Buick.

Photo Credit: Buick

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