When people want a nice car, they go to a dealership. And when people want a nice convertible that doesn’t actually exist, they go to Newport Convertible Engineering.
The Southern California-based shop takes high-profile cars, and gets rid of the roof, allowing customers to own a truly one-of-a-kind vehicle. NCE’s newest offering is the Cadillac ELR, which, it must be said, does look pretty good after the top has been chopped off. NCE is pushing the electric convertible, offering Americans the chance to ship them their ELR, or for international clients to send their vehicle to a conversion shop in Barcelona or Dubai. The car looks pretty great, and it’s undeniably unique.
It also adds a little bit of excitement and positive press for the ELR, an exciting vehicle that hasn’t exactly rolled off of Cadillac’s assembly lines the way that they envisioned. The company sold just 41 vehicles in January, with that number increasing to 58 in February. This is largely due to the lack of a niche market for the ELR. Cadillac’s first foray into the electric coupe market resulted in a car in the Tesla price range (starting price of $75,995), but without the engine that Tesla has managed to manufacture. Of course, with the ELR you get all of the luxury one would expect in a Cadillac, but apparently the market for a luxury electric coupe hasn’t completely taken off yet.
It’s still an exciting new car in Cadillac’s stable. And it looks pretty cool after the folks at NCE get done with it.
Photo Credit: Newport Convertible Engineering