Ford redefines the pickup with all-new F-150

The Ford F-150 is arguably America’s favorite truck, but it knows that good is not good enough.  With the competitors trying to catch up at the Detroit Auto Show, Ford has unveiled an all-new F-150 that completely redefines the meaning the benchmark pickup.

The mission?  To build an F-150 that was every bit as tough, durable, and practical as before, but with technology geared towards the future.  Or, in the words of chief operating officer Mark Fields, “F-150 is well-known for being Built Fold Tough.  Now, it is both tough and smart.”

To accomplish that, Ford innovated nearly every square inch of the F-150.  Gone is the rear-view camera, replaced by a 360-degree camera, designed specifically to help the driver park and fit into small spaces.  There’s also a rear-view camera specifically for the trailer hitch, and all-new integrated loading ramps, which makes the F-150 ideal for moving vehicles such as ATVs and tractors.

Stunningly, Ford has managed to shed up to 700 pounds with the F-150 (depending on what options you get), making it that much more performance-oriented; as a result it accelerates, handles, and brakes better, while having a higher towing capability and better fuel efficiency.

Ford was determined to label its newest truck as the most durable F-150 ever created, and to do so they tested it for over 10 million miles; including all 883 miles of the Baja 1000, which it accomplished in disguise, while many race-oriented cars failed.

Of course, it wouldn’t be competing for king of the trucks label if it hadn’t also improved safety, and so Ford implemented second-row inflatable seat belts, a new lane-keeping system, and better than ever blind spot recognition.

To top it all off, Ford is making sure that the F-150 fits every driver’s needs, offering it with four engines: a 2.7-liter and 3.5-liter EcoBoost, a 3.5-liter V-6, and a 5.0-liter V-8.   Add a slightly more aggressive exterior design, an even more luxurious interior (featuring an 8-inch LCD productivity screen), and the F-150 really does it all.

It used to be that the Ford F-150 was the premier truck of the times.  Now it might be the premier truck of the future.


Photo Credit: Ford

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