Highlighted by the much-anticipated debuts of the new i3 and i8, BMW looks to leave a big footprint at the IAA Show in Frankfurt this year. The German automaker plans to roll out the 4 Series Coupé and for its Rolls-Royce division, showcase the ‘Bespoke’-themed Celestial Phantom and the Ghost Extended Wheelbase.
The i3 won’t just be on display but be put to work. The prized new all-electric compact from BMW will be test run on a three-level, 300-meter-long track in the shape of an infinity symbol. Embedded in the stands over the 12 days of the IAA show, the i3 will be driven up to 9,100 km – the distance from San Francisco to Munich – to show off its endurance. Hourly BMW i shows will then allow visitors to get a close-up of five different i3 models.
The i8, a plug-in hybrid sports car, will be shown alongside the uber-popular X5, the 5 Series models and new M Performance cars.
Meanwhile, MINI and Rolls-Royce brands will have a strong presence at the show as well. Rolls-Royce theme is “Bespoke” to reflect the brand’s personalization motif. The centerpiece will be the Rolls-Royce Celestial Phantom, which was inspired by the constellation of the stars in the West Sussex sky in January 2003; and Ghost Extended Wheelbase of the Home of Rolls-Royce Collection is meant to celebrate the brand’s success at Goodwood. Also on display will be The Wraith, the most powerful Rolls-Royce to date.
The 65th IAA International Auto Show runs Sept. 12-22 in Frankfurt/Main, Germany.
Photo Credit: BMW
