Talk about making a splash. Chevrolet’s designers looked far and wide to come up with Deep Magenta Metallic – a chromatic plum color – as one of two new, limited-edition color schemes for the compact 2014 Sonic.
The other new color is a “greyish, dirty blue” Chevy calls Cool Blue, which will be available November through March, following the August-October window for the Deep Magenta Metallic edition, which replaces Inferno Orange. The 2014 Sonic permanent colors will include Dragon Green beginning first quarter 2014.
Experimenting with pink successfully in Chevrolet Spark’s Techno Pink served as the catalyst for Deep Magenta Metallic, which was selected after “extensive research into fashion runways, consumer products and high-end furniture galleries,” according to a Chevrolet statement.
“We know that about one-third of our Sonic buyers note exterior color as an ‘extremely important’ factor in their purchase process – a higher percentage than other small car buyers,” said Michelle Killen, lead creative designer in General Motors’ color and trim studio and exterior paint expert for Chevrolet.
Photo Credit: Chevrolet
