Justice League-themed Kia Sorento on display at San Diego Comic-Con

It’s not a pimped out Batmobile but it’s not your everyday Kia either. A Justice League-inspired Kia Sorento was unveiled at San Diego Comic-Con this week, the eighth and final custom vehicle built in partnership between DC Entertainment and Kia Motors America as part of a charity campaign.

The seven-seat Sorento was customized by legendary comic book artist and DC Entertainment co-publisher Jim Lee, who put the finishes touches on the car before a live audience. The one-of-a-kind, driveable vehicle will be auctioned off as part of an eBay campaign to raise awareness and funds for the “We Can Be Heroes” campaign, which to date has raised more than $2.3 million and helped over 5 million men, women and children in the Horn of Africa. The 10-day online auction is taking place until now through July 27 at www.ebay.com/wecanbeheroes.

All eight Justice League-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park. Each represents one of the characters in the Justice League –  Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – and the Sorento features the entire line-up, as drawn by Lee with West Coast Customs’ crafting hand-painted, custom air-brushing based on Lee’s artwork.

“Auctioning the Justice League-inspired Sorento is the perfect way to finish off what has been a very positive and successful partnership between Kia and DC Entertainment to benefit the ‘We Can Be Heroes’ campaign,” said Michael Sprague, executive vice president, marketing & communications, Kia Motors America. “Like all of the Justice League-inspired vehicles before it, this customized Sorento blends the automotive and pop-culture worlds while also allowing Kia to extend our philanthropic efforts to support this very worthy cause.”


Photo Credit: Kia

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